Start Up Princess.com

Name Patty Hulce, The Wandering Wardrobe

Hometown Springville, Utah

Current Residence (City, State) Springville, Utah

Education Bachelor of Arts, University of Utah

Professional Background (brief, please) Bank Loan Officer, Paralegal, Consignment Store Owner

What you wanted to be when you grew up: Writer

What you are: Paralegal, Consignment Store Owner

Brief Summary of your Start Up: Opened in 2000 in a strip mall, 800 square feet. Soon moved to another location in the same strip mall, then bought a historic home where the store is now located.

Company Website? www.thewanderingwardrobe.com

What inspired you? Took my daughters’ clothing to consignment stores in Salt Lake City (there were none in Utah County at that time).

How long have you been in business? 6 years.

How did you fund it? Personal savings.

Do you have a Fairy Godmother (or Mentor)? Yes. Kate Holmes

Do you belong to any Business Organization or Networking Groups? Yes. NARTS (National Association of Resale and Thrift Stores), Springville Chamber of Commerce

Current Business Challenge? Making today better than yesterday.

What are you doing about it? Newspaper articles and ads, movie theatre advertising, web advertising, trying to have very good word of mouth advertising.

Favorite motivational quote “If you can dream it, you can do it”.

Family? Husband, 3 daughters.

If so, how do you balance family and business? Our oldest daughters are 25 and 23, respectively. The youngest is 13, and I always feel she’s being shorted, but she seems to handle it pretty well.

Favorite book? “Hug Your Customers”

What do you do to relax? Sit on our deck and watch the mountain. If I had more time, I’d spend it riding motorcycles or at our cabin.

What do you want to change most about your world? Do more of that relaxing you mentioned.

What are you most proud of? Our daughters. Second is our business.

If you could design a tiara, what precious stones would you use? Used ones, of course.

What advice would you like to offer other Start Up Princesses? Do what you love. If you don’t, you won’t be happy, and you won’t succeed.

Favorite Magic Wand (tool/resource)? Friends from across the nation and Canada who run consignment stores. We mentor, console, and advise each other. I don’t know what I’d do without them.

Would you be interested in being a Fairy Godmother to another woman entrepreneur? (I am working on a secure system to do this, any ideas?) Yes, time permitting.

What business subjects would you feel comfortable mentoring in? Customer service. I think we do a good job with that.

Would you be interested in going to lunch with other women entrepreneurs for a “networking tea party”? Yes, time permitting.

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