carrieanddanielle_photo2_sm.jpgStart Up

Name: Carrie McCarthy & Danielle LaPorte

Hometown: CM: Vancouver, BC; DL: Windsor, Ontario

Current Residence (City, State): Vancouver, BC

Education: CM: University; DL: high school

Professional Background (brief, please):
Carrie McCarthy
founded her interior design company eight years ago on the principle that true style should create both beauty and ease in people’s lives. She has designed for multi-million dollar estates and small studios, and styled for lifestyle magazines, luxury hotels and architectural firms.
As a graduate of the London College of Fashion, Carrie established “Robe”, a successful wedding dress company, which was a dramatic contrast from her early career as a nationally ranked track and field athlete. A former fashion model, Carrie is a regular personality in the media. Vancouver Magazine named her “One of the hottest designers in Vancouver.” Carrie and her husband live in her hometown of Vancouver.
Carrie’s Style Statement is “Refined Treasure”.
Danielle LaPorte
is a writer and seasoned communications strategist. For ten years, she ran her own publicity agency, The Next Level, strategizing campaigns for a number of visionary people and projects, including a Nobel Peace Laureate, the first woman nominated for a Nobel Prize in economics, a Pulitzer Winner, the Pentagon’s futurist of choice, a physicist-philosopher, and a few old pop stars.
Danielle was Executive Director of a DC-based think tank where she led a team of world-class analysts in studying trends and future scenarios. Early in her career, she helped run the Department of Social Inventions for The Body Shop Canada. There, she helped mastermind campaigns to aid Romanian orphanages, protect wildlife, promote volunteerism, and rock the vote. She and her fire-fighter husband and son live in Vancouver. Danielle’s Style Statement is “Sacred Dramatic”.

What you wanted to be when you grew up: CM: Olympic athlete; DL: disco dancer or poet

What you are: We are the creators of Style Statement. The press has deemed us, “style psychotherapists.”

Brief Summary of your Start Up:
“Carrie and I were both entrepreneurs doing our own thing separately. Carrie was an interior designer for over 10 years, and I had my own communications agency. When I met Carrie, I had just finished a three-year stint in D.C. running a think tank.
“When I moved back to Vancouver, some friends told me about her… that was four years ago. She did my Style Statement and I was very moved. Our friendship grew and all of our success we have had today is because we made the simple and profound decision that we wanted to work together to make beautiful things.”
We committed to Style Statement and everything happened very quickly – clients, media, a book deal, TV show offers.

Company Website?

What inspired you? Each other.

How long have you been in business? 2 years

How did you fund it?
“Credit cards, family, friends. Most of it is ‘love money.’ It helps to go get love money when we’re being published by one of the most prestigious publishing houses around and being represented by one of the most powerful literary agents in the business.”

Do you have a Fairy Godmother (or Mentor)?
We’ve created our own angel network of advisors – many skills, many perspectives, lot’s of caring and honesty. This has been essential to our success.

Do you belong to any Business Organization or Networking Groups? Ladies Who Launch

Current Business Challenge? Protecting our creative freedom.

What are you doing about it? Being very mindful of who and how we collabourate with.

Favorite motivational quote: “Carrie’s favorite quote is, ‘Do or do not. There is no try, ‘ from (‘Star Wars’ character) Yoda. Our other favorite quote has to be our own, ‘Simplify, beautify and prosper.'”

Family? CM: from family of 5, twin sister, married to a real estate developer. DL: only child, Fire Fighter husband, toddler son.

If so, how do you balance family and business? We ask for support. We take care of eachother. We work unconventional hours. We have an AMAZING studio manager. We hire the best. Lot’s of Vitamin C.

Favorite book? CM + DL: Ask & It Is Given, Esther & Jerry Hicks

What do you do to relax? CM: runs. Time with husband DL: snuggles with son, time with husband. We both really treasure our husband-time.

What do you want to change most about your world?
We’re out to start a movement of authenticity.

What are you most proud of?
That we’re here, doing what we’re doing – on our own terms.

What advice would you like to offer other Start Up Princesses?
Ask for what you want. Keep asking.

Favorite Magic Wand (tool/resource)?

If you could design a tiara, what precious stones would you use?
CM: tiaras aren’t my style. DL: dreadlocks and tiaras don’t mix.

Would you be interested in being a Fairy Godmother to another woman entrepreneur? (I am working on a secure system to do this, any ideas?) yes, possibly. We currently are building local mentoring relationships.

What business subjects would you feel comfortable mentoring in? many, especially communications (NOT: accounting or overseas business)

Would you be interested in going to lunch with other women entrepreneurs for a “networking tea party”? possibly.


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