Sweet & Charming (Formerly Princess Sweet) is Kelly King Anderson’s company. Kelly is currently seeking $20k in funding to launch phase two Spring 2007 with product development and a mall kiosk, phase three is $500k for the first store. Interested investors should visit http://www.fundinguniverse.com for more information or comment here.

Sweet & Charming is a children’s experience based retail company for children aged 3-10 with a castle theme.

Kelly won 2nd place in North Carolina at the national Wake Forest Elevator Pitch Competition in 2005. She was also a semi-finalist at BYU’s prestigious Business Plan competition and a finalist at Rice University (12th out of 160).

She is currently being mentored in the incubator program through the Commission of Economic Development in Orem, Utah.

Board of Advisors:

Joe Atkin, Sorenson Capital, www.sorensoncapital.com
Jeff Donovan, business consultant, www.donovandevelopments.com
Joe Franchesci, COO, Naartjie www.naartjie.com
Karl Larsen, Retail management for Robert’s Craft, www.robertscraft.com
Leslie Smoot, Set Designer


  1. I met Kelly when I served as a judge at the Rice Business Plan competition. 12th place doesn’t really do her justice as she was much closer to winning than that would suggest. I had the opportunity to sit down with her during the semi-final round and was truly impressed with her vision and motivation. I hope that she secures the funding she needs to grow this company because I honestly believe that this is deal is a winner.

  2. Marc, Thanks for the kind words, I am honored that you would read my blog and remember me! I loved the Rice competition, wish I could return as a judge someday. We are trying to launch ASAP in time for Christmas with a variation of the business model we competed with, I will keep you in the loop!

  1. 1 Junto: Learning & Entrepreneurship » Mom Entrepreneurs 2

    […] Kelly Anderson:  Kelly is the Founder and CEO of Sweet and Charming.  Sweet & Charming is a children’s experience based retail company for children aged 3-10 with a castle theme.  Kelly is incredibly motivated and has already placed in a few business plan competitions across the country. […]

  2. 2 Part 4 Overview of Experiment Planning: Thursday, November 30 « “The Hundred Dollar Business” Blog

    […] We also found an additional vendor– Sweet & Charming, a line of really cute princess/fairytale-themed clothing, books, and toys for children. […]

  3. 3 The Carolynn Blog » Blog Archive » Visit The Hundred Dollar Business At Provo Towne Centre Mall!

    […] Kelly Anderson’s Sweet & Charming princess/fairytale-themed dress up clothing and gifts for children. Her dress up clothes and toys include angel wings, princess tiaras, tutus, wooden puzzles, stationery, and more! They are selling really well, and you can read about Kelly’s experiences this week getting started with us at the mall. Nancy Cadjan’s SignBabies illustrated flashcards that teach American Sign Language to babies so they can communicate at an earlier age. One woman who stopped by the kiosk yesterday told us how the flashcards helped both of her young children to be able to express themselves earlier, and how helpful that was to her family. Channing Rodriguez’s delicious bundt cakes from Channing’s Bundt Cake Factory. I am a big fan of these bundt cakes– they are Utah County’s next hit food item– currently in flavors of strawberries and cream, pumpkin spice, chocolate, carrot cake, and more. […]

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