Drool Over Shelly Kennedy’s Drooz Studio
Once Upon A Time, I was in San Clemente, California and popped into a cute children’s store and saw the most adorable hand painted wallhangings. I thought they were so amazing I had to know who the vendor was so I began an exhaustive search on the internet until I found them. I read all about Start Up Princess Shelly Kennedy’s career path and success and admired her creativity and style. Her work has been featured by many magazines such as Home Companion and Pregnancy. She’s a favorite among impressive online and boutiques around the country including Posh Tots.com. She features a wonderful whimsical fantasy style that fits well with the princess theme so, naturally when I began conceptualizing for sweet & charming, I considered her products however, while incredibly beautiful and stunning, I felt that they were a bit too high end for my target audience, until now…now, Shelly has just launched a new product, door tags that retail $16. Guess which one I will be purchasing for my daughter. I love them. I like how Shelly also has considered widening her concept to include tags that could apply to people who don’t necessarily have young children. I could see these door tags being sold in a variety of gift stores, not just children’s boutiques.
Shelly’s also super nice too…we’ve been emailing a bit and I hope to interview her real soon for Start Up Princess.
Today’s Magic Wand: Take a lesson from Shelly and consider all of the ways your products can be expanded to sell to a variety of consumers. At just $16, Shelly’s door tags will sell EVERYWHERE now, not just Post Tots or to a celebrity. She’s created a strongly branded style that is unique. She’s been savvy in how she’s carefully developing high quality, customized products and continues to keep her studio’s name in the press too.