Hello Dear Friends of The Start Up Princess Kingdom,

Thank you so much for finding us here at www.startupprincess.wordpress.com. We are pleased to announce that our wishes have come true thanks to our Sponsor and Fairy Godmother Sarah Lewis, Blogging Guru of Blogging Expertise.

Please visit us now at www.StartupPrincess.com!! We will be continuing to revise, redesign, and refine our site to make it better for all of the amazing women entrepreneurs that we feature and serve. It has been a privilege to see how this little WordPress site jumpstarted this dream and provided a way for us to launch our concept with no investment, only love and time…now we are excited to move on to phase 2 to help Start Up Princesses connect, share, and learn so they can fulfill their dreams to the fullest!

Make a Wish, Make it Happen!

Kelly King Anderson, Founder/Fairy Godmother

Today’s Magic Wand: Guy Kawasaki says that if you are out to do good with your business “make meaning”, “right a wrong”, “prevent the end of something good”, or otherwise make the world a better place, then that is the right reason to start a business…and then it is likely that your business will succeed…here’s a 2 minute clip of his lecture about this concept. This reminds me of Foundation for a Better Life and ThereBlogging. I couldn’t agree more fully with this purpose. If you don’t believe that what you do makes a difference why do it? Find a cause. Support a cause. eMomsAtHome’s Wendy Piersall recently wrote about how blogging can change the world…one person at a time. Be a part of the change. Tell us how you’re changing the world in your kingdom!

The pitch went well…I didn’t have it perfectly presented (should have practiced more), but I feel that I conveyed the passion and main points of why I needed a Marketing Plan and Strategy for Start Up Princess.com.

Immediate results:

• 5 women joined Start Up Princess by giving me their email addresses and showing interest in our local events (not bad, I think there were 8 women in the class)
• A potential client/affiliate opportunity came up with another company that supports women entrepreneurs.
• 2 students (a Wizard and a Fairy Godmother) offered to work with us for their semester project!
• More exposure to Start Up Princess.com (and Sweet & Charming (formerly Princess Sweet), because I showed the class my video pitch )
• It felt great to get out of the house, dress up, present and share the vision of Start Up Princess.com!

Today’s my mom, Start Up Princess Christine King of Little Jeanyus’s birthday, so in honor of her…I wanted to share a few magic wands my mom’s taught me about being an entrepreneur. She and my brother, Justin King have been in business for the last six years creating baby surf wear and sell their goods in California, Florida, Hawaii, and Colorado.

1. Hard work pays off

2. Always exceed your customer’s expectations

3. See your vendors in person when possible, ask them what they like, want, how you can improve, keep them happy
4. Attend trade shows, stay ahead of what is going on in your industry

5. Be constantly aware of your margins

Thanks Mom for being a great example and for always supporting my dreams and helping them to evolve. Happy Birthday.

Today Wharton School (University of Pennsylvania) in conjunction with UBS (one of the world’s largest financial firms) announces that they are offering an exciting fellowship opportunity for women who have a master’s degree and have taken a break from their career and desire to re-enter the workforce. 60 women will be selected to participate and particpate in the “Career Comeback”, a 3 day business training and networking event March 3-5 at Wharton and at UBS in NYC (travel from Wharton is included). This highly-selective program is offered at no charge to qualified applicants through funding from UBS. Sounds like a once in a life time opportunity.

Here is the press release:

Philadelphia, PA, and New York, NY, January 25, 2007˜The Wharton School of
the University of Pennsylvania and UBS have partnered to launch a new
executive education program for women returning to the workforce. Career
Comeback: A UBS Fellowship Program for Professional Women Reentering the
Workforce, led by Academic Director Monica McGrath, PhD, adjunct associate
professor of management at Wharton, will enable participants to update their
business knowledge, develop transition strategies, and network with business
leaders.

The executive education program is designed to train women, who often face a
number of obstacles when returning to the workforce, including a diminished
network, challenging family policies, technological advancements, regulatory
changes, and the effects of mergers and acquisitions. These challenges, as
well as personal and family responsibilities, are hurdles that can be
overcome with the right preparation.

This program, which will be underwritten by UBS, will be held March 3-4,
2007, with the first two days at Wharton‚s campus in Philadelphia. On March
5, participants will attend an additional day of training at UBS in New York
City, during which they will be paired with UBS peer coaches.

A 2004-2005 study by McGrath and two Wharton alumnae (Marla Driscoll and
Mary Gross) found that 43 percent of the women surveyed stayed out of the
workforce longer than they expected, and 87 percent of those who initially
never planned to return to work changed their minds. Many reentered by
joining smaller companies and often shifted industries or functional roles.
McGrath found that the women often faced a difficult transition.

„Female executives who leave the corporate world when they hit a glass
ceiling, want to raise a family full time, or decide to focus on other
interests encounter frustrating roadblocks in their attempts to reenter the
workforce,‰ McGrath said. „To overcome these obstacles, women must update
their skills and stay on top of general business trends.‰

At the same time, employers are looking at flexibility and work-life balance
as ways to recruit and retain employees. To that end, UBS is committed to
developing programs that help women transition back to work in many of its
businesses around the globe.

„We continually face the challenge of talent shortages in certain business
areas,‰ said Mona Lau, global head of diversity for UBS. „To that end, we
are always looking for good people˜and we think there is a huge, untapped
talent base in women who have left the workforce for different reasons. Many
of them are ready and willing to come back but not exactly sure how. We feel
we have an obligation to help ease the way for those who have the interest
in coming back to the workforce.‰

Career Comeback is a highly-selective program designed for women with a
minimum of 5 years of professional experience who have taken a career hiatus
of between 2 and 7 years. An MBA or other graduate degree is also required.
The program, with the support of UBS, will be provided to participants at no
charge. To prepare for the reentry process, participants will:

 Update critical business knowledge, with a focus on finance, marketing,
and strategy
 Receive career coaching to hone their skills
 Create transition strategies and action plans for reentry into the
workforce
 Benefit from faculty research and corporate perspectives

In addition, the program also focuses on networking. „Leveraging the
participants and faculty to provide a learning community for one another is
an important part of the program,‰ McGrath said.

„At UBS, we know from experience that talented women can successfully
relaunch their careers,‰ said Lau. „We‚re confident that the Wharton faculty
will give them the cutting-edge information they need so that they can hit
the ground running.‰

About the Wharton School

The Wharton School of the University of Pennsylvania˜founded in 1881 as the
first collegiate business school˜is recognized globally for intellectual
leadership and ongoing innovation across every major discipline of business
education. The most comprehensive source of business knowledge in the world,
Wharton bridges research and practice through its broad engagement with the
global business community. The school has more than 4600 undergraduate, MBA,
executive MBA, and doctoral students; and an alumni network of more than
81,000 graduates.

Each year, Wharton Executive Education works with more than 8,000 business
leaders on its campus in Philadelphia, at Wharton West in San Francisco, and
at sites around the world. The Wharton Learning Continuum is Wharton
Executive Education‚s model for delivering Impact Through
EducationTMˆ-supporting companies and individuals in a 9- to 12-month
learning process that is designed collaboratively with clients, delivered by
Wharton faculty, and monitored to produce specific outcomes.

About UBS

UBS is one of the world‚s leading financial firms, serving a discerning
global client base. As an organization, it combines financial strength with
an international culture that embraces change. As an integrated firm, UBS
creates added value for clients by drawing on the combined resources and
expertise of all its businesses.

UBS is one of the world’s largest wealth managers, a top-tier investment
banking and securities firm, and one of the largest global asset managers.
In Switzerland, UBS is the market leader in retail and commercial banking.

UBS is present in all major financial centers worldwide. It has offices in
50 countries, with about 39% of its employees working in the Americas, 36%
in Switzerland, 16% in the rest of Europe and 9% in Asia Pacific. UBS’s
financial businesses employ around 75,000 people around the world. Its
shares are listed on the SWX Swiss Stock Exchange, the New York Stock
Exchange (NYSE) and the Tokyo Stock Exchange (TSE).

Me too. Here’s a possible solution so you can attend to the mail you WANT to read:

Today’s Magic Wand: 41pounds.org is an innovative company combining a mission to help reduce paper waste (estimated 41 pounds per person per year!) and help you “reclaim your mailbox.” The cost? $41, but half of it goes to a non-profit of your choice! What a brilliant idea. And you can even do it as a fundraiser for your non-profit or school…check it out. Sounds like something Start Up Princess Natalie Goddard should do or Start Up Princess Deborah Gardner should look at.

Who does Enterprising Women consider as the country’s most amazing women entrepreneurs for 2007?

Here is the link to see this year’s winners.

Who would you vote for?

One of my very favorite children’s brands is eeBoo. Everything from their postcard reminders to their emails about upcoming events at a tradeshow represent their brand and strong illustrative style. This marketing piece took effort, time, thought…it’s not a thrown together at the last minute email to future vendors. It’s clever and remarkable! It’s the Purple Cow that Seth Godin talks about…they’re thinking “How will our vendors remember to find us?” They’re thinking about their fun brand and the message of their products…it’s a game, it’s informative/educational, it’s beautifully designed.

Today I’m one of the judges at the BYU Elevator Pitch competition here in Utah. I’m honored to have been asked for a second time. Three years ago I won 3rd place at that competition and then refined my pitch and won 2nd place nationally at the Wake Forest Competition in North Carolina. Developing a winning pitch is vital for anyone looking for funding–in a competition or for real. So what will I be looking for?

Today’s Magic Wand: A winning 2 minute pitch includes:

• Confidence & Passion
• A reason to believe!
• Who are they?–why are they qualified?
• What–what are they selling? what is the business model?
• Who are they selling it to? Why should they/we buy it?
• How will they execute?
• Significant partnerships/clients/established vendors
• Do they have a qualified board?
• Do they have a proven track record?
• What are they seeking in funding?
• Do they convince me???? Do I want to invest in them (my time, money, energy?)

Fairy Godmothers Carrie and Danielle write:

Pay day.

Reciprocity, noun:

§ given or felt by each toward the other; mutual: reciprocal respect.
§ mutual or cooperative interchange of favors or privileges.
§ benefit, consideration, earnings, honorarium, payment, payoff, premium, profit, reward, salt, satisfaction

We’re all for selfless giving – it’s a beautiful and transformative force of nature. But today, we’re encouraging you to be out rightly, gleefully self-centered. Play Chief Operating Officer of your life and take score.

Today’s Magic Wand:
1. FUNCTION: Consider the value of what you create for others. An organized social calendar for your family. Peace of mind or direction for clients and coworkers. A profitable business that benefits many. A lovely home vibe. Sage advice. Punctuality. Tenderness and laughter.

2. FORM: What form of payment would you like to receive: greater revenue, public recognition, constructive feedback, a hug when you come home? Or perhaps some quiet time, a love note, or a simple but sincerely spoken ‘thank you’ would fill your boots.

3. SOURCE: Where do you want that reciprocity to come from? Your friends, family, boss, customers…or your self?